With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017. It’s a good idea to step back for a moment, assess the success of last year’s marketing campaigns, and consider ways to evolve your digital strategy in the year to come.
Overall, 2016 was a year filled with changes and advancements in the digital space.…
Thinking about becoming a fully-qualified project manager, but not sure whether you’ve found the right course for you?
If you’re interested in a career in project management, there are a number of different qualifications out there which might suit you. In fact, with so many options available, choosing the right one can often be a confusing decision – especially if you’re starting from scratch.
Dublin Town is one of the organisations hosting Fitzwilliam Institute students on Digital Marketing, Public Relations and Event Management work placements since 2010. See what the Marketing and Communications Director has to say:
Since 2010, DublinTown have had the pleasure of hosting Digital Marketing, Public Relations and Event Management students from Fitzwilliam Institute Group on work placement. We are responsible for the marketing of Dublin City…
Trainer: Public Relations, Digital Marketing, Event Management courses
Part of Fitzwilliam Institute’s team for over 10 years, Zoe Healy is a communications professional with fifteen years public relations, events and campaign experience in Ireland and the UK. Her business, Zenith PR provides tailored training programmes and consultancy in communications, media and presentation skills.
Zoe’s Public Relations expertise includes developing communications strategies and campaign management. Her clients…
Successful women: Amanda Webb, Fitzwilliam Institute’s social media expert
Trainer: Social Media
Fitzwilliam Institute’s social media expert, Amanda Webb, has been active in social media for over 7 years - using it to promote her first business and then moving on to form Spiderworking.com. She works with small and medium sized businesses helping them develop social media and internet marketing strategies and offering them training and…
If you've written out a marketing strategy, you’re already ahead of the game: Too many companies neglect the act of formalizing their plans, instead relying on general ideas and improvisation, which almost never turns out well.
Thinking through and documenting your strategy separates you from the pack, but there’s a harsh truth about that first draft you whipped up in the meeting room:
It probably sucks.…
Conference planners and developers manage all aspects of conferences, meetings and corporate events. They might work with a committee of planners or perform duties independently, but it is this individual's responsibility to oversee the scheduling of activities, transportation, hotels, staff and meeting space, and make sure that everything runs smoothly and company goals are met. Most conference planners and developers work long hours -- especially during…
The events industry remains a huge business. A recent research shows that:
More than 1.3 million events took place in Ireland and the UK in 2015
…attended by 116.1 million people
…at more than 10,000 venues across Ireland and the UK.
These events accounted for a spend of just under £40 billion
…and occupied the equivalent of more than 6,000 football pitches.
With conferences, meetings, trade…
Location: Olympia London , West Kensington
Date: Friday October 14 2016 - Sunday October 16 2016
We'll take any excuse to eat more chocolate, but this is truly a good one. The Chocolate Show returns for another year of demonstrations, activities and plenty of tastings. Highlights have to include The Chocolate Fashion Show where the outfits are literally good enough to eat, The Tasting Room for…
Location: The Coronet , Elephant and Castle
Date: Tuesday October 18, 2016
Based in Gothenburg, Sweden, Goat create ace voodoo psychedelia: chanting over bongos and widdly, Middle Eastern-influenced riffs smothered in reverb, dressing in colourful masks and providing one hell of an energetic, intense live experience. See them if you possibly can.
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